Who are we?
The New Jersey Lottery Rock Paper Scissors Throwdown is owned and operated by Promo One of NJ, Inc., a New Jersey-based special events and festival producer. Promo 1 is a turnkey event management/promotion company with a rich history of working with corporations, venues, media outlets, non-profit organizations and events to realize their marketing, public relations, and fundraising/revenue goals. It also helps its corporate clients utilize event marketing and sponsorship as a creative way to achieve their sales, marketing, branding and public relations goals.
Promo 1 has a 40+ year history of producing live sporting events, festivals, and special events. Through its sister company, The Festival Group, Promo 1 became the largest promoter of hot air balloon and music festivals in the country, with over fifty-five (55) such festivals to its credit. Its signature festival, The New Jersey Lottery Festival of Ballooning, celebrated its 40th anniversary in 2023, drawing 155,000 spectators to the largest summertime hot air and music festival in the country. Promo 1 also owns and produces Rock, Ribs & Ridges, a three-day food and music festival which attracted 20,000+ patrons to its 2025 edition. A Who’s Who of musical artists have graced the balloon festival and RRR stages, including The Beach Boys, Charlie Daniels, Meatloaf, Outlaws, Peter Frampton, Blackberry Smoke, Styx, 38 Special and dozens more.
Promo 1 specializes in working with corporate and retail partners to maximize sponsorship through vendor- supported programs, which helps the partner self-liquidate its sponsorship fee while enlisting the vendors’ co-op marketing, promotional and public relations efforts to benefit the event. The list of retail partners includes QuickChek and Tedeschi/Li’l Peach Convenience Stores as well as Waldbaum’s, Big Bear and Big Y Supermarkets.
For a complete listing of Promo 1’s capabilities and events we have produced, CLICK HERE.
Over 6,100,000 people have been guests at festivals, concerts, sporting events and other special events produced by Promo 1 and The Festival Group.
Please feel free to contact us with any questions regarding New Jersey Lottery Rock Paper Scissors Throwdown.
Or ask about sponsorship and marketing opportunities for this event, as well as other ways Promo 1 can help your company or organization use special events as a marketing, sales and public relations vehicle.
Promo 1
Intergalactic Headquarters
P.O. Box 11148
Fairfield, NJ 07004
(973) 882-8240
The principals of Promo 1 are:
Howard Freeman, President: hfreeman@promo1.info
Ken Staats, Chief Operating Officer: kstaats@promo1.info
FOR PRESS INFORMATION/CREDENTIALS . . .
please contact Emily Auriemma at Carve Communications: emilya@carvecomms.com
